Advertising agency Mother decided to give their entire holiday gifting budget to one person. How they went about this will make you laugh but what happens to the money in the end is really quite heart warming.
This is by far the most creative agency holiday card I have ever seen! Nice example of having fun and doing good, all the while creating a great bit of digital marketing for themselves.
And in light of that, I continue my list of organizations which I'll be making donations to with my final paycheck of the year.
I picked the radio station KEXP because in the last year their partnership with WNYE in new york has introduced me to so many great new bands AND has gotten me back in the habit of actually going to see them live. See, I used to go see bands 3-4 nights a week when I lived in Richmond and DC - mostly friends or friends of friends and then you would discover a new band from seeing the opening act and then make friend with them and so on. Since I've been in NYC I found myself just overwhelmed - didn't know a lot of the names of bands on listings so i didn't know what to see and just kind of got out of the habit but I really really missed that connection you get to music when you see it performed live.Thankfully, KEXP arrived on my dial and now I Wake Up! to great music every morning and since they are committed to live music, most sets feature songs from bands playing in NYC the very same week/month. This is what radio should be! They also feature radio documentaries about music history and exclusive live performances which bring you even closer to amazing new indy musicians in a range of genres.
Be sure to go to their site download some of their excellent podcasts - my ipod is dominated by Music That Matters and Song of The Day - your ears will thank you.
Click here if you also want to make a year end donation to KEXP!
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