Great quote from David Armano of Logic+Emotion :
"We live in a world where the little
things really do matter. Each encounter no matter how brief is a micro
interaction which makes a deposit or withdrawal from our rational and
emotional subconscious. The sum of these interactions and encounters
adds up to how we feel about a particular product, brand or service.
Little things. Feelings. They influence our everyday behaviors more
than we realize.”

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