Humping The (new) Media Landscape

Holiday Gifting

Advertising agency Mother decided to give their entire holiday gifting budget to one person. How they went about this will make you laugh but what happens to the money in the end is really quite heart warming.

This is by far the most creative agency holiday card I have ever seen! Nice example of having fun and doing good, all the while creating a great bit of digital marketing for themselves.

And in light of that, I continue my list of organizations which I'll be making donations to with my final paycheck of the year.

I picked the radio station KEXP because in the last year their partnership with WNYE in new york has introduced me to so many great new bands AND has gotten me back in the habit of actually going to see them live. See, I used to go see bands 3-4 nights a week when I lived in Richmond and DC - mostly friends or friends of friends and then you would discover a new band from seeing the opening act and then make friend with them and so on. Since I've been in NYC I found myself just overwhelmed - didn't know a lot of the names of bands on listings so i didn't know what to see and just kind of got out of the habit but I really really missed that connection you get to music when you see it performed live.

Thankfully, KEXP arrived on my dial and now I Wake Up! to great music every morning and since they are committed to live music, most sets feature songs from bands playing in NYC the very same week/month. This is what radio should be! They also feature radio documentaries about music history and exclusive live performances which bring you even closer to amazing new indy musicians in a range of genres.

Be sure to go to their site download some of their excellent podcasts - my ipod is dominated by Music That Matters and Song of The Day - your ears will thank you.

Click here if you also want to make a year end donation to KEXP!

Where Your Mouth Is?

Time to put my money where my mouth is - I will be taking my last paycheck of the 2009 calendar year and donating it to a variety of organizations which support independent creative projects. Trust me its not because I have the cash to spare, I live in NYC for goodness sake!

I am going to post about each of the organizations over the course of this month.

Feel free to send me any suggestions for orgs I should add to my 2009 donations list. I am specifically interested in learning about any that have helped you or your friends (or just artists you admire) with their creative work, this year.

The first organization I have chosen to donate to is WET  - this is a production company that supports women writers.

Here's how they explain their mission:

Equal opportunity still does not exist in the entertainment industry.

Only 17% of theater productions in the US are written by women
Only 16% of theater productions in the US are directed by women
Only 15% of film directors, producers, writers, and editors in the US are women.
Only 20% of film studio executives working in the US are women*

Additionally, the representation of women and girls in the media is often based in stereotype, and sets up impossible and unhealthy expectations women and girls feel they must live up to.

According to studies, Women and girls of all body types are equally and negatively affected after viewing pictures of models in magazine ads for just three minutes**

Teen-age girls who viewed commercials depicting women who modeled the unrealistically thin-ideal type of beauty caused adolescent girls to feel less confident, more angry and more dissatisfied with their weight and appearance.***

If we continue to accept the under-representation and misrepresentation of women in the media, an industry that defines and reflects our culture, then we are responsible for supporting and perpetuating inequality.

This is not a woman’s issue, this is a human issue.

I couldn't agree more! And they produced my brilliant friends' show I Eat Pandas this year on Off B'way

If you need any convincing of the shameful dearth of women's voices and the lack of variety in the ones which are represented, please read NYT Film critic Manohla Dargis article about the state of women in Holloywood in 2009.

Click here if you also want to give WET a gift this holiday season!

What She Said!

Remember, we're all in this alone

Lily Tomlin

If You Want It

A gift from, one of my favorite artist, Yoko Ono. It is for the 40th anniversary of her and John Lennon's brilliant, War Is Over peace advertising campaign.

She has made this poster available in many languages on her site Imagine Peace.com - where you can watch a great video with John explaining the project.

I'll take macramé over Blu-ray, anyday!

Despite the fact that it's all about YOU,  for many of the marketers vying for your attention, Target, would like to remind us that YOU can only go so far, with that whole personality, thing.

A series of commercials with the tag-line "Time for some new traditions?" serves up a narcissistic perspective on gifting just in time for the holidays!

At first look, this commercial could be seen as celebrating the wacky creativity of making up fun festive foods, but this is not the case. Several normal-type actors proudly present their off beat edible creations to the camera. Their faces are hopeful and eager to please you. However, by the time the tagline appears at the end of the commercial it is clear that you are supposed to feel sad for these people. And sure enough, the link which popped up after watching this video within a banner ad directed me to Target's website to order entire ready-made holiday meals (link). Read: spare yourself the embarrassment.

The other commercial in this series follow suit.

In this scenario you observe two couples exchanging gifts. Couple 1 gives Couple 2 a Blu Ray player (a little extravagant, no?). In return, with the same eager goofy smiles, couple 2 presents couple 1 with a macrame covered boombox (ok, that actually is awesome!) which the lady of the couple 2 apparently made. Couple 1 exchange awkward glances at each other and try to act polite by saying "this smells like a cat". 

The didactic tone of these commercials is reminiscent of a classic 1950's social instruction film. Poor Suzy she dresses sloppy and the other kids say mean things about her, don't be a Sloppy Suzy! Similarly, these commercials serve as a warning that others might be embarrassed FOR you. Should you be tempted to give out crafty crap as gifts or invent recipes, remember your friends and family think that's weird. Make everyone more comfortable and just buy stuff from Target.

The set up of these ads is meant to remind the audience of what it feels like when you have to be gracious and accept a gift that you don't really like. The implication is that this is always negative experience. But in actuality, it feels equally as great to receive something someone made for you as it does to make something for someone else. These commercials encourage a perspective of childlike narcissism only to play it against the common social anxiety felt about pleasing other people.

On a whole Target's advertising is a cut above. Their stylish and simple Worholian celebrations of commerce are completely transparent and effective, even a pre-Black Friday series featuring the comedic talent of Maria Bamford were fun without being insulting. Target has proved that it is possible to still sell things people without putting out a negative message and I guess, that's why this set of commercials feels cheap and lazy to me.

So yes, Target, it is time for some new traditions... make whatever inventive food and gifts you want to give to your friends and family this holiday season in confidence that they will love you even more for doing so.

If you don't have time or inclination to make shit for your friends and family, this holiday season, you should at least support other people who do. Considering making a stop at a local craft fair (Bust Craftacular - Sun Dec 6th in NYC!) or visit the always open online craft fantasia website Etsy.com.

Your Personality Sucks

Vampire fantasy is inescapable. Today, confronted by an onslaught of particularly annoying advertising, I got to thinking about the real bloodsuckers and why we are so poorly equipped to resist them.

Yes, real vampires exist and they are way more annoying than the sparkly kind and far less sexy than the interviewed kind, but don't worry, they are equally as needy!

Edward: I have to tell you something. The reason why you are one dimensional, is because I stole your personality from you while you were busy updating your iPod apps in chem lab this morning. sorry.

Bella: That's OK, I never really had that much stake in it to begin with. Can we make out now?

So, while Ed and Bella do that, we can talk about the latest Yahoo! brand campaign.

This ad in particular, has me fired up

Now the internet has a personality. Yours.

Yahoo!: Single White Website (thanks to @dloher for that subtitle!)

On the one hand I applaud it's honesty. Openly stating that your brand has nothing to offer is pretty bold. And it's true. YOU are the product that many media companies now sell to each other. If they can't convince millions of us use their service, they got nothing. Currently, these businesses trade us services and tools for personal data and this works pretty well. But as a long term business plan? How long can this value proposition hold up?

As long as they can convince us that we are the center of the YOUniverse. And so, vampires they must become.

I saw Jonathan Zittrain give this Minds For Sale, talk at the Digital Labor conference last month. He goes through examples of the many ethically questionable deals businesses are making with individuals online all the time. I am interested specifically, in the exploitation of individuals personalities/identities but he essentially covers the same issues and frameworks. Well worth a watch plus Zittrain keeps it entertaining.

Also, it's not because they are vampires that you want to suck face with them, its because they are 16, you creepy pedophiles!